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True Hourly Rate Calculator: what you really earn

You know your revenue. But after expenses — and all the unpaid hours spent cleaning, driving, and doing admin — what do you actually earn per hour? This calculator tells you the honest number.

The number most groomers never calculate

Ask a groomer what they make and they'll usually quote revenue, or maybe revenue minus product. Almost nobody divides their real take-home by every hour the business actually consumes — including the unpaid ones.

The hours that disappear from the math:

  • Cleaning and setup between dogs
  • Driving, errands, and supply runs
  • Admin — booking, invoicing, texts, no-shows
  • Marketing and social media
If you work 38 paid hours but spend 8 more on unpaid work, your true hourly rate is around 17% lower than you think.

How to use this calculator

Enter your monthly revenue, your business expenses, and both your paid and unpaid hours. We'll show what you actually earn for every hour the business takes.

What to do with the number

If it's lower than minimum wage: you don't have a pricing problem, you have a profitability problem. Raising prices or cutting unpaid hours are your two levers.

Cut the unpaid hours: batch admin into one block, automate booking and reminders, and systematize cleanup. Every unpaid hour you remove raises your true rate.

Then raise prices: once you know your true rate, you can price to hit a real target instead of guessing.

Common questions

Because they're real hours the business takes from your life. A business that pays well on paper but eats your evenings with admin isn't actually paying well.
It varies by market, but the goal is for your true rate to comfortably exceed what you could earn working for someone else — that premium is your reward for taking the risk of ownership.
Many established owners do, and it makes the math clearer. Even then, dividing your take-home by total hours tells you whether that salary is fair for the time involved.
Yes — just be sure to include drive time in your unpaid hours. For a deeper mobile breakdown, pair it with the Route Profitability Calculator.
Related course
Run the numbers like an owner.

Our business foundations course teaches the financial systems behind a profitable grooming business — pricing, expenses, and paying yourself properly.

How to Calculate What You Actually Need to Charge — $49
Counts toward the GC Business Foundations cert · 14-day money-back guarantee